Service 05

Logo Design

A mark built to survive a favicon, a billboard, and a stitched patch — assembled here from the pieces it's actually made of.

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What's included

Concept Directions

Two or three real explorations, each with a distinct logic behind it.

Refinement

The chosen mark tightened pixel by pixel until it holds at any size.

Full File Set

Vector, raster, favicon, and monochrome versions, organized and labeled.

Usage Rules

Clear spacing, sizing, and color rules so it's never misused.

How it runs
SC.01
Brief
What the mark needs to say, and where it needs to work.
SC.02
Explore
Multiple concept directions, sketched and tested.
SC.03
Refine
One direction, tightened until every curve earns its place.
SC.04
Test
Checked at favicon size, on fabric, in black and white.
SC.05
Deliver
Full file set and usage rules, ready to hand to any vendor.
Recent work
MARK + WORDMARK
Salt & Anchor
REBRAND
Harlow & Vine
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Let's start

Need a mark
that actually holds up?

Tell us about the brand — we'll come back with real directions, not a moodboard.

Start a project